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A mother black bear and her year old cub enter and exit the very cold water of a pond with snow on the ground in Idaho.

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A mother black bear and her year old cub enter the very cold water of a pond in Idaho April 3, 2021 then quickly exit the area. Some snow is still on the ground.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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